Check it out here!

In this next installment, Frank does a great job of a few key things:

First, he lays out a concise formula that goes against what old school, ‘traditional’ marketing teaches…the whole “put your pressure on the prospect until they buy” type of deal.

This type of marketing is pretty common – but is really more of a one-way street: the marketer makes the sale… but the customer feels pushed into the deal… I won’t give away his secret… you should probably just watch the video (if you haven’t already!).

Secondly, and throughout the video as well, Frank does a stellar job at showing how important (and easy, once you know how) it is to relate to your market, – and more specifically – your potential customer.

As Frank casually demonstrates, few things are as effective in gaining your prospects allegiance as being able to show that you can identify with them & validate their feelings & frustrations. It makes sense, since we naturally tend to gravitate towards people who have similar points of view as we do… but in marketing, this kind of empathy is pretty uncommon in a marketplace that doesn’t often cater to the individual.

Anyways, it’s definitely worth watching, even if you’re already making it big.

Video: How to build trust with your customer even if your butt’s hanging out

Like most of his videos, he gets straight to the point & delivers some very valuable advice on the strategy behind your marketing efforts – and who exactly should do the ‘convincing’ to buy your product. He uses a simple strategy to demonstrate how easy it is to create value for others – & ultimately provide you with an endless sales cash flow.

Plus, Frank’s laid back, easygoing style makes it easy to pay attention & really learn from what he has to say. I never knew he had 3 garages full of surfboards!

So, if the gurus’ emails haven’t convinced you to watch his video, I’d highly recommend it. It’s only about 10 minutes long, and you’ll probably wish it was longer by the time it gets over! (@masscontrolkern says the next one should be available early next week)

Frank Kern’s Sales Formula (desire)