Do you use Adwords or other PPC services?

If so… are you split-testing your ads for better conversion rates?

In case you’re unfamiliar, split-testing is the process of continually trying new headlines, ad text, copy text, images, etc etc…. anything you use in your marketing to see if it converts better.  If you have successful ad headline A,  you might try new headline B to see if you get a better clickthrough rate, more overall conversions, longer visitor time on site, etc etc.

Since the difference between two different ads can mean the difference between a profitable campaign and one that just gradually turns into a money-sucking vortex of doom (or just plain is unprofitable!)… it’s definitely something you want to be doing on a weekly, even daily basis.

eBook: Adwords Copywriting Tips

But how do you split test – when you’re not sure what you can do differently, or better… and you don’t want to waste a lot of time or money trying things that you have no idea about?

Well, to a large extent – it comes down to testing – seeing what works & what doesn’t – in your own niche.

For instance, is your headline solid, but your call to action week?

Or maybe you’re using all the right buzzwords for your niche on your landing page, but your ad CTR is poor because your display URL is more like “MyGenericReviewSite.com” than something highly targed for your audience.

At any rate, chances are, no matter how good your PPC conversion rate, you might be still leaving money on the table that you could be putting in your pockets with 5 minutes of tweaking your ad.

Anyways, I recently found a mini-eBook with a whole bunch of stellar Ad copywriting tips and split testing stats to back their suggestions up… and figured I’d post it up here for anyone whose interested in fine-tuning their ads just a bit further.

Download the free report below & leave me a comment with your thoughts – is there anything in it that you can use to help fine-tune YOUR campaign?

eBook: Adwords Copywriting Tips

Just in case you were wondering when a new PPC training course might come along on DVD for free, today(well, yesterday, technically) ’s your lucky day!

Anik Singal & Amit Mehta have formed up a pretty cool deal over at the acclaimed PPC Classroom… they’re giving away PPC Classroom 2.0 for free on DVD (well, plus a small shipping charge).

These guys are definitely some of the most well-respected in the affiliate/PPC community (Anik was listed as #2 of Business Week’s top entrepreneurs under 25), so this offer’s one I’m looking forward to for sure… even moreso since it’s free!

This offer is one I’d normally expect to see go for $97 or even $197 or $297, so at $0, it’s worth checking out.

Of course, there are a fair number of upsells after you enter your info to receive the free DVD, but as far as I can tell right now, they’re all totally optional (but may be just the ticket for you, if that’s what your IM career needs at the moment).

Going to claim your free copy? Heres the Link:

Link: PPC Classroom 2.0 for free

While we as affiliates often spend a lot of time reading up on the right way to do things, we sometimes overlook the opposite perspective – what NOT to do.

In the case of PPC, it’s easy to make a lot of mistakes, and the reality is that without knowing what went wrong, it’s hard to correct mistakes & really be successful.

Anik & Amit over at PPC Classroom recently came out with a report aimed at helping to overcome some of the major issues newer folks have with PPC, and after reading it, I figured it was worth putting it up, since it’s free.

Let me know what you think – do you see yourself making any of these ‘big 5′ mistakes in your PPC campaigns?

5 PPC Mistakes You’re Probably Making.

I was browsing the forums over at the Wealthy Affiliate the other day and found a really cool thread…

This guy known as “C.” (whose real name is Christopher Dittemore) was very generously offering a PDF eBook called “Not Making Money?” – a complete info Internet Marketer’s startup guide, actually – in return for a small donation to a charity….

… annd wow, after reading it, I’ll definitely say that C. knows his stuff.

It’s totally packed with nuts-and-bolts content… solid stuff that you could pick up & use to market & make money… even if all your previous attempts have fallen flat!

Not only is a terrific primer….

….on how to set up and run a solid, profitable Adwords campaign….

….on how to test and track your ad, landing page, headline, and offer conversion stats…

… about the best ways to do it all quickly and efficiently…

… but most significantly, it lays out for you the marketing mindset you MUST have in order to be successful online. Even if you’ve never made a single dime online, if you have the right mindset you WILL succeed!

Of course, the most fantastic part about this eBook is that it’s 100% free. Just head on over here & pick it up! I know it will be worth your time.

PDF: “Not Making Money?”