As we all know, one key aspect of marketing involves delivering exactly what your customer wants.

However, if you’ve been using Google Analytics or another analytics suite (and if not, why aren’t you??) and have ever seen your “Bounce Rate” at a number that’s higher than it seems like it should be… what do you do?

Well, you could go out and split-test to infinity to try to find out exactly why people are leaving… but you could easily miss the very factors that are causing people to leave - simply because they might not be things you’d even think of (Maybe it’s not the hideous brown/chartreuse color scheme you’re using - it’s the fact that your page takes 8 seconds to load while your competitors’ only takes 2 seconds).

Alternatively, you could get a friend, family member, or associate to look over your site… but unless this person is trained to do so or is part of the demographic segment that you’re trying to target, they could also easily overlook the glaring issues that you need to change to up your chances of keeping people around.

Fortunately, there’s a much better option - a set of 14 free (well, most of them) tools that will make your visitor retention rate skyrocket, increasing your profits, courtesy of the Conversion Rate Experts.

I won’t go into great detail about each of them here & steal this article’s thunder… but I will say that you now have no excuse for looking at your 93.1% visitor bounce rate and saying “Ah, wish I could get people to stick around & buy something!”

Check it out - and leave me a comment here on your experiences in raising your conversion rate - or your plans to do so!

Article: 14 (nearly-free) tools reveal why people abandon your website

As internet marketers, we’re generally in the business of making two key things happen: delivering value, and making money.

While there are a myriad of easy ways to increase the former, easy ways to increase the latter aren’t always as easy to come by.

Naturally, in order to make more money, you either need to reduce your expenditures, or increase your income.

But it can be difficult to do both at the same time - if you’re increasing your customer reach, you’re probably having to spend some amount of additional time or money to make it happen. If you’re intentionally reducing your expenditures (particularly on ads), you may be sacrificing potential income somewhere in your affiliate sales pipeline.

However, instead of sacrificing either, there’s a better alternative!

Increasing your conversion rate

While it’s probably not a new concept for you, (and this particular article isn’t particularly new, either) you may not be aware of all the tactics available to you to increase your conversion rates on your site - many of which are super easy to test!

I was reading Aaron Wall’s Interview with Conversion Rate Experts the other day and found this link to Ben & Karl’s site with 108 ways to get better conversions from your affiliate & sales sites… and if you haven’t, you may want to as well - I was really impressed not only by the width and depth of the advice they offered but moreover by their in-depth explanation of why a given element is important to split-test.

Their advice is not only essential to established marketers wanting to increase conversions but it also doubles as an excellent, excellent primer on how to construct a great affiliate/sales landing page. Best of all, the tips are clean & simple - no second guessing what they’re talking about or how to do it… so I’d highly recommend checking it out if you haven’t yet!

Karl Blanks & Ben Jesson’s 108 ways to improve your sales conversions