If you’ve been following internet marketing for more than a year or two, one thing you’ve probably observed is just the massive flood of new internet marketing tools, strategies, and resources that seem to crop up more and more frequently.

Undoubtedly a lot of them are decent, & worth checking out, but like most products, there’s some that are decidedly better than others.

However, the interesting thing is that, unlike you might expect, some of the better resources for certain things like PPC analysis, SEO optimization, Campaign creation are actually the ones that are free – not the high-end,  spendy ones.  And nothing is more frustrating than purchasing an expensive tool – and then finding a faster, better, free way to do it!

I got an email from CPA guru Gauher Chaudhry, and included was a link for his new, free 89-page CPA/PPC guide which details a complete strategy to take the best free & paid internet marketing utilities – and start really leveraging them to make some solid cash.

Unlike some other guides, he offers a pretty objective look at a fairly wide range of resources, making it easier to figure out which ones are most appropriate for your marketing efforts.

Additionally, I was glad to see that it’s all new material, not based on outdated tricks from a year or two ago – and very modern/relevant to people who are making a lot of money out there with PPC strategies leveraged against CPA offers.

As you’re probably aware, there’s a lot of money out there to be made with CPA… but knowing how to cater to the right crowd, do the proper research, and test/track your efforts isn’t always as straight-up intuitive as you might hope it would be… and that’s where I was really impressed with this particular guide.

Further.. if you haven’t done much with CPA, there’s a lot of helpful info here to get you started – basic terminology, strategy, and even some more subtle details of making CPA profitable for you.

Normally, I’d expect to see a guide like this packaged up as an ebook on Clickbank and sold for $39.99 or more.. but in this particular case, Gauher is really pushing the free line by putting this guide up for anyone to download.

So – check it out – and let me know what you think.

PDF: The Insider’s Guide To CPA Marketing Profits

Do you use Adwords or other PPC services?

If so… are you split-testing your ads for better conversion rates?

In case you’re unfamiliar, split-testing is the process of continually trying new headlines, ad text, copy text, images, etc etc…. anything you use in your marketing to see if it converts better.  If you have successful ad headline A,  you might try new headline B to see if you get a better clickthrough rate, more overall conversions, longer visitor time on site, etc etc.

Since the difference between two different ads can mean the difference between a profitable campaign and one that just gradually turns into a money-sucking vortex of doom (or just plain is unprofitable!)… it’s definitely something you want to be doing on a weekly, even daily basis.

eBook: Adwords Copywriting Tips

But how do you split test – when you’re not sure what you can do differently, or better… and you don’t want to waste a lot of time or money trying things that you have no idea about?

Well, to a large extent – it comes down to testing – seeing what works & what doesn’t – in your own niche.

For instance, is your headline solid, but your call to action week?

Or maybe you’re using all the right buzzwords for your niche on your landing page, but your ad CTR is poor because your display URL is more like “MyGenericReviewSite.com” than something highly targed for your audience.

At any rate, chances are, no matter how good your PPC conversion rate, you might be still leaving money on the table that you could be putting in your pockets with 5 minutes of tweaking your ad.

Anyways, I recently found a mini-eBook with a whole bunch of stellar Ad copywriting tips and split testing stats to back their suggestions up… and figured I’d post it up here for anyone whose interested in fine-tuning their ads just a bit further.

Download the free report below & leave me a comment with your thoughts – is there anything in it that you can use to help fine-tune YOUR campaign?

eBook: Adwords Copywriting Tips