As I mentioned the other day in my post about Frank Kern’s hands-on way to make money, Frank’s put up the second part of the video.

Check it out here!

In this next installment, Frank does a great job of a few key things:

First, he lays out a concise formula that goes against what old school, ‘traditional’ marketing teaches…the whole “put your pressure on the prospect until they buy” type of deal.

This type of marketing is pretty common - but is really more of a one-way street: the marketer makes the sale… but the customer feels pushed into the deal… I won’t give away his secret… you should probably just watch the video (if you haven’t already!).

Secondly, and throughout the video as well, Frank does a stellar job at showing how important (and easy, once you know how) it is to relate to your market, - and more specifically - your potential customer.

As Frank casually demonstrates, few things are as effective in gaining your prospects allegiance as being able to show that you can identify with them & validate their feelings & frustrations. It makes sense, since we naturally tend to gravitate towards people who have similar points of view as we do… but in marketing, this kind of empathy is pretty uncommon in a marketplace that doesn’t often cater to the individual.

Anyways, it’s definitely worth watching, even if you’re already making it big.

Video: How to build trust with your customer even if your butt’s hanging out