As internet marketers, we’re generally in the business of making two key things happen: delivering value, and making money.

While there are a myriad of easy ways to increase the former, easy ways to increase the latter aren’t always as easy to come by.

Naturally, in order to make more money, you either need to reduce your expenditures, or increase your income.

But it can be difficult to do both at the same time – if you’re increasing your customer reach, you’re probably having to spend some amount of additional time or money to make it happen. If you’re intentionally reducing your expenditures (particularly on ads), you may be sacrificing potential income somewhere in your affiliate sales pipeline.

However, instead of sacrificing either, there’s a better alternative!

Increasing your conversion rate

While it’s probably not a new concept for you, (and this particular article isn’t particularly new, either) you may not be aware of all the tactics available to you to increase your conversion rates on your site – many of which are super easy to test!

I was reading Aaron Wall’s Interview with Conversion Rate Experts the other day and found this link to Ben & Karl’s site with 108 ways to get better conversions from your affiliate & sales sites… and if you haven’t, you may want to as well – I was really impressed not only by the width and depth of the advice they offered but moreover by their in-depth explanation of why a given element is important to split-test.

Their advice is not only essential to established marketers wanting to increase conversions but it also doubles as an excellent, excellent primer on how to construct a great affiliate/sales landing page. Best of all, the tips are clean & simple – no second guessing what they’re talking about or how to do it… so I’d highly recommend checking it out if you haven’t yet!

Karl Blanks & Ben Jesson’s 108 ways to improve your sales conversions