As we all know, one key aspect of marketing involves delivering exactly what your customer wants.

However, if you’ve been using Google Analytics or another analytics suite (and if not, why aren’t you??) and have ever seen your “Bounce Rate” at a number that’s higher than it seems like it should be… what do you do?

Well, you could go out and split-test to infinity to try to find out exactly why people are leaving… but you could easily miss the very factors that are causing people to leave - simply because they might not be things you’d even think of (Maybe it’s not the hideous brown/chartreuse color scheme you’re using - it’s the fact that your page takes 8 seconds to load while your competitors’ only takes 2 seconds).

Alternatively, you could get a friend, family member, or associate to look over your site… but unless this person is trained to do so or is part of the demographic segment that you’re trying to target, they could also easily overlook the glaring issues that you need to change to up your chances of keeping people around.

Fortunately, there’s a much better option - a set of 14 free (well, most of them) tools that will make your visitor retention rate skyrocket, increasing your profits, courtesy of the Conversion Rate Experts.

I won’t go into great detail about each of them here & steal this article’s thunder… but I will say that you now have no excuse for looking at your 93.1% visitor bounce rate and saying “Ah, wish I could get people to stick around & buy something!”

Check it out - and leave me a comment here on your experiences in raising your conversion rate - or your plans to do so!

Article: 14 (nearly-free) tools reveal why people abandon your website